Revenue Growth & Challenges: FEMSA reported total revenue growth of 6.3% in Q2 2025, but net consolidated income drastically decreased by 64.3% to MXN 5.6 billion due to a noncash foreign exchange loss of MXN 4.1 billion, negatively impacted by the appreciation of the Mexican peso. The company faced a challenging consumer environment in Mexico affecting profitability, resulting in a 1.2% increase in operating income.

OXXO Traffic and Same-Store Sales: OXXO experienced a modest decline in same-store sales by 0.4%, driven by a significant 6.6% drop in traffic. The company has identified a loss of competitiveness in convenience categories against other channels and plans to enhance its assortment to address this challenge. Among these plans are improving product offerings like multi-serve beverages that are more appealing to budget-conscious consumers.

Spin and Digital Initiatives: Spin's initiatives are gaining traction, with over 14.5 million accounts and 9.4 million active users. The digital platform aims to enhance customer loyalty and engagement through the Spin Premia rewards program. Approximately 46% of OXXO¡¯s sales are linked to this program, and it continues to evolve towards adding financial services, which offer significant monetization potential.