Strong Revenue Growth: NetEase reported total net revenue of RMB 27.9 billion (USD 3.9 billion) for Q2 2025, representing a 9.4% increase year-over-year. Revenue from games and related value-added services increased 14% YOY, driven by successful new titles and strong player engagement in established franchises.

Successful Game Launches: The global launch of MARVEL Mystic Mayhem exceeded expectations with over 1 million players shortly after its debut. Established titles like Once Human and Fantasy Westward Journey Online continue to perform exceptionally well, with Once Human climbing to #4 on Steam's global top sellers chart following updates.

Focus on Long-term Monetization: The company is confident in the long-term monetization potential of new games like Where Winds Meet, which utilizes a cosmetic-only monetization strategy to ensure sustainable player engagement without impacting gameplay. Continuous investment in high-quality content is expected to drive growth for these games.