Strong Financial Performance: Tencent Music Entertainment Group (TME) reported Q2 2025 total revenue of RMB 8.4 billion, up 18% year-over-year, with online music revenues growing 26% year-over-year to RMB 6.9 billion. Net profit increased by 38% to RMB 2.5 billion, and non-IFRS net profit attributable to shareholders rose 27% to RMB 2.6 billion. These results underscore the company's effective monetization strategies and strong operational efficiency.

Growing Subscriber Base: The subscriber base exceeded 104 million, with SVIP subscribers reaching a record 15 million. Monthly ARPPU was RMB 11.1, compared to RMB 10.7 in the same period last year. This indicates strong user loyalty and demand for premium services, reinforcing the company's growth trajectory.

Expansion of Non-Subscription Services: TME is diversifying its offerings through advertising, live performances, and merchandise sales, with significant growth from these segments. The company is focused on building a comprehensive music entertainment platform that integrates both online music and offline experiences, which reflects a strategic shift toward the fan economy.